Privacy Policy

Introduction

Welcome to Apura Software, Lda.

Apura Software, Lda ("us", "we", or "our") operates www.inkiro.ai (hereinafter referred to as "Service").

Our Privacy Policy governs your visit to www.inkiro.ai, and explains how we collect, safeguard and disclose information that results from your use of our Service.

We use your data to provide and improve the Service. By using our Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

Our Terms and Conditions ("Terms") govern all use of our Service and together with the Privacy Policy constitutes your agreement with us ("agreement").

Definitions

SERVICE means the inkiro.ai website and AI-powered LinkedIn content generation service operated by Inkiro.ai

PERSONAL DATA means data about a living individual who can be identified from that data (or from that and other information either in our possession or likely to come into our possession).

USAGE DATA is data collected automatically either generated by the use of Service or from Service infrastructure itself (for example, the duration of a page visit).

COOKIES are small files stored on your device (computer or mobile device).

DATA CONTROLLER means a natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your data.

DATA PROCESSORS (OR SERVICE PROVIDERS) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.

DATA SUBJECT is any living individual who is the subject of Personal Data.

THE USER is the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Data.

USER CONTENT means any content, including LinkedIn profile URLs, text, ideas, call transcripts, blog posts, and other materials provided by users for AI analysis and content generation.

AI-GENERATED CONTENT means content created by our artificial intelligence systems based on user inputs and style analysis.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Phone number
• Address, Country, State, Province, ZIP/Postal code, City
• Payment information (processed by third-party payment processors)
• Billing information (company name, address, VAT ID)
• Cookies and Usage Data

We may use your personal data to contact you through newsletters, marketing or promotional materials, and other information that may be of interest to you, if you opt in. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or by emailing at [email protected].

User Content Data

Our Service processes various types of content that you provide for AI analysis and LinkedIn post generation:

• LinkedIn Profile URLs: we analyze publicly available LinkedIn profiles to understand writing styles and content patterns
• Text Input: ideas, topics, and content you want to transform into LinkedIn posts
• Call Transcripts: text transcripts you provide for content generation
• Blog Posts and Articles: external content you reference as input
• Generated Content: AI-created LinkedIn posts based on your inputs
• Writing Preferences: style preferences and customization settings

Usage Data

We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through any device ("Usage Data").

This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access Service with a device, this Usage Data may include information such as the type of device you use, your device unique ID, the IP address of your device, your device operating system, the type of Internet browser you use, unique device identifiers and other diagnostic data.

Tracking Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information.

Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Cookie Categories and Specific Cookies:

Essential/Necessary Cookies:

Purpose: These cookies are essential for the website to function properly and cannot be switched off.

Examples: Session cookies, authentication cookies, AI processing state cookies.

Analytics/Performance Cookies:

Purpose: These cookies allow us to recognize and count the number of visitors and see how visitors move around our website.

Examples: PostHog analytics cookies, Google analytics cookies.

Functional Cookies:

Purpose: These cookies enable the website to provide enhanced functionality and personalization.

Examples: Language preference cookies, account settings cookies, AI model preferences.

Targeting/Advertising Cookies:

Purpose: These cookies record your visit to our website, the pages you have visited, and the links you have followed.

Examples: Google advertising cookies.

Third-Party Cookies:

Our website includes cookies set by the following third parties:

• Google Tag Manager
• PostHog

Cookie Management: You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

Examples of Cookies we use:

• Session Cookies: We use Session Cookies to operate our Service and maintain AI processing sessions.
• Preference Cookies: We use Preference Cookies to remember your preferences, writing style settings, and various configurations.
• Security Cookies: We use Security Cookies for security purposes.
• Advertising Cookies: Advertising Cookies are used to serve you with advertisements that may be relevant to you and your interests.

Legal Basis for Processing

We process your personal data on the following legal bases:

• Consent: Where you have given clear consent for us to process your personal data for a specific purpose (e.g., marketing communications, LinkedIn profile analysis).
• Contract: Where processing is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into a contract.
• Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.
• Legitimate Interests: Where processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms.

For each type of processing activity, we rely on the following legal bases:

• Account creation and management: Contract, Legitimate Interests
• AI content generation service delivery: Contract
• LinkedIn profile analysis: Consent, Legitimate Interests
• Marketing communications: Consent
• Analytics and service improvement: Legitimate Interests
• Legal and regulatory compliance: Legal Obligation

Use of Data

Inkiro.ai uses the collected data for various purposes:

• To provide and maintain our AI-powered LinkedIn content generation Service
• To analyze LinkedIn profiles and writing styles for content generation
• To process user inputs and generate authentic LinkedIn posts
• To notify you about changes to our Service
• To allow you to participate in interactive features of our Service when you choose to do so
• To provide customer support
• To gather analysis or valuable information so that we can improve our AI models and Service
• To monitor the usage of our Service
• To detect, prevent, and address technical issues
• To fulfill any other purpose for which you provide it
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection
• To provide you with notices about your account and/or subscription, including expiration and renewal notices, email instructions, etc.
• To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
• To improve our AI algorithms and content generation capabilities
• To train and refine our machine learning models
• In any other way we may describe when you provide the information
• For any other purpose with your consent

AI Data Processing

Our Service uses artificial intelligence to analyze and generate content. This involves:

• Profile Analysis: We analyze publicly available LinkedIn profiles to understand writing patterns, tone, and style preferences. This analysis is performed automatically.
• Content Generation: We use AI models to generate LinkedIn posts based on your inputs, style preferences, and analyzed patterns.
• Quality Assurance: We may review AI-generated content for quality purposes.

Retention of Data

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

We retain account information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information, contact us at [email protected].

Transfer of Data

Your information, including Personal Data, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside the jurisdiction where our servers are located and choose to provide information to us, please note that we transfer the data, including Personal Data, to our server locations and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Inkiro.ai will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

International Data Transfers

Some of our third-party service providers (including AI service providers) are based outside the European Economic Area (EEA), so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by implementing at least one of the following safeguards:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
• Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe (Standard Contractual Clauses).
• Where we use providers based in the US, we may transfer data to them if they have implemented appropriate safeguards.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

Disclosure of Data

We may disclose personal information that we collect, or you provide:

• Disclosure for Law Enforcement. Under certain circumstances, we may be required to disclose your Personal Data if required by law or in response to valid requests by public authorities.
• Business Transaction. If we or our subsidiaries are involved in a merger, acquisition or asset sale, your Personal Data may be transferred.
• Other cases. We may disclose your information also:
  • To our subsidiaries and affiliates
  • To contractors, service providers, and other third parties we use to support our business and AI services
  • To fulfill the purpose for which you provide it
  • For the purpose of including your company's logo on our website
  • For any other purpose disclosed by us when you provide the information
  • With your consent in any other cases
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

We implement appropriate technical and organizational measures to protect your personal data, including:

• Encryption of data in transit
• Regular security assessments and updates
• Access controls and authentication measures
• Secure API connections with third-party AI services
• Regular deletion of temporary processing data

Third-Party Service Providers

AI and Data Processing Services

We use the following AI and cloud services to process and analyze content:

• OpenAI API: We use OpenAI's services to process and analyze text content and generate LinkedIn posts. Your content may be sent to OpenAI's servers for processing. For more information about OpenAI's privacy practices, please visit their privacy policy at https://openai.com/privacy/.
• Anthropic API: We use Anthropic's AI services to process and analyze text content for content generation. Your data may be processed by Anthropic's systems. For more information, please see Anthropic's privacy policy at https://www.anthropic.com/privacy.

Hosting and Infrastructure

Cloud Hosting Services: Our service is hosted on secure cloud infrastructure. Your data is stored on servers with appropriate security measures and data protection compliance.

Analytics and Tracking

We use the following analytics and tracking services:

• PostHog: We use PostHog to analyze how users interact with our service to improve user experience. PostHog may collect information such as your IP address, browser type, operating system, referring website, pages visited, and time spent on our service. For more information about PostHog's privacy practices, please visit https://posthog.com/privacy.
• Google Tag Manager: We use Google Tag Manager to manage various tracking scripts on our website. While Google Tag Manager does not collect personal data directly, it may facilitate the collection of data by other services we use. For more information, please see Google's privacy policy at https://policies.google.com/privacy.

Marketing and Advertising

Google Ads: We use Google's advertising services to deliver targeted advertisements. These services may use cookies and similar technologies to collect information about your interactions with our service and other websites.

LinkedIn Data Processing

LinkedIn Profile Analysis: When you provide LinkedIn profile URLs, we access publicly available information to analyze a voice's context, writing styles and content patterns. We do not request nor store any LinkedIn login credentials or access private information. We comply with LinkedIn's terms of service regarding data usage.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Union (EU) and European Economic Area (EEA), you have certain data protection rights, covered by GDPR.

We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please email us at [email protected].

In certain circumstances, you have the following data protection rights:

• The right to access, update or to delete the information we have on you
• The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete
• The right to object. You have the right to object to our processing of your Personal Data
• The right of restriction. You have the right to request that we restrict the processing of your personal information
• The right to data portability. You have the right to be provided with a copy of your Personal Data in a structured, machine-readable and commonly used format
• The right to withdraw consent. You also have the right to withdraw your consent at any time where we rely on your consent to process your personal information

In addition to the rights already listed, you also have:

• The right to data portability: You can request a copy of your data in a machine-readable format for transfer to another service provider.
• The right to withdraw consent: Where we rely on consent as the legal basis for processing (such as LinkedIn profile analysis), you may withdraw that consent at any time.
• The right to lodge a complaint: You have the right to lodge a complaint with a supervisory authority if you believe we are not handling your data in accordance with applicable law. In the EU, you can find your local supervisory authority at: https://edpb.europa.eu/about-edpb/board/members_en

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days. In certain circumstances, we may need to extend this period or charge a reasonable fee if your request is manifestly unfounded, excessive, or repetitive.

Please note that we may ask you to verify your identity before responding to such requests. Please note, we may not be able to provide the Service without some necessary data.

Data Protection Officer

For questions about our privacy practices or to exercise your data protection rights, you can contact our Data Protection Officer at:

Email: [email protected]

Address: Rua Campo Alegre, Nº 1636, Hab. 42 4150-176 Lordelo do Ouro

Your Data Protection Rights under the California Privacy Protection Act (CalOPPA)

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivable the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy.

According to CalOPPA we agree to the following:

• Users can visit our site anonymously
• Our Privacy Policy link includes the word "Privacy", and can easily be found on the home page of our website
• Users will be notified of any privacy policy changes on our Privacy Policy Page
• Users are able to change their personal information by emailing us at [email protected]

Our Policy on "Do Not Track" Signals: We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place. Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Your Data Protection Rights under the California Consumer Privacy Act (CCPA)

If you are a California resident, you are entitled to learn what data we collect about you, ask to delete your data and not to sell (share) it. To exercise your data protection rights, you can make certain requests and ask us:

What personal information we have about you. If you make this request, we will return to you:

• The categories of personal information we have collected about you
• The categories of sources from which we collect your personal information
• The business or commercial purpose for collecting or selling your personal information
• The categories of third parties with whom we share personal information
• The specific pieces of personal information we have collected about you
• A list of categories of personal information that we have sold, along with the category of any other company we sold it to. If we have not sold your personal information, we will inform you of that fact
• A list of categories of personal information that we have disclosed for a business purpose, along with the category of any other company we shared it with

Please note, you are entitled to ask us to provide you with this information up to two times in a rolling twelve-month period. When you make this request, the information provided may be limited to the personal information we collected about you in the previous 12 months.

To delete your personal information. If you make this request, we will delete the personal information we hold about you as of the date of your request from our records and direct any service providers to do the same. In some cases, deletion may be accomplished through de-identification of the information. If you choose to delete your personal information, you may not be able to use certain functions that require your personal information to operate.

To stop selling your personal information. We don't sell or rent your personal information to any third parties for any purpose. We do not sell your personal information for monetary consideration. However, under some circumstances, a transfer of personal information to a third party, or within our family of companies, without monetary consideration may be considered a "sale" under California law. You are the only owner of your Personal Data and can request disclosure or deletion at any time.

If you submit a request to stop selling your personal information, we will stop making such transfers.

Please note, if you ask us to delete or stop selling your data, it may impact your experience with us, and you may not be able to participate in certain programs or membership services which require the usage of your personal information to function. But in no circumstances, we will discriminate against you for exercising your rights.

To exercise your California data protection rights described above, please send your request(s) by email: [email protected].

Your data protection rights, described above, are covered by the CCPA, short for the California Consumer Privacy Act. To find out more, visit the official California Legislative Information website. The CCPA took effect on 01/01/2020.

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), provide Service on our behalf, perform Service-related services or assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

CI/CD tools

We may use third-party Service Providers to automate the development process of our Service.

Payments

We may provide paid products and/or services within Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services, including LinkedIn.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us by email: [email protected]