I built a LinkedIn content tool to help you post more 🔥

Note: this article was originally published on my Substack newsletter.

Hey everyone,

It’s been a while since I wrote you, I’m sorry. I’ve been heads down on a lot of client work as well as on building my very first product!

I've been a ghostwriter on LinkedIn for 3 years, helping 30+ founders grow their personal brands authentically.

Putting out authentic content, consistently, on LinkedIn has proven to be super powerful:

- It's a free and organic customer acquisition channel
- You get to meet the most amazing people
- Hiring great talent is 10x easier
- Everyone knows you, helps you and becomes a fan

However, it takes a lot of time and effort to find great ideas and produce great content about them. This leads to people using AI which doesn't do a good job in most cases.

So, now I’m putting all my knowledge together into a product anyone can use, to write original and valuable content, and grow faster on LinkedIn.

Introducing inkiro.ai

inkiro.ai is a LinkedIn content platform that helps you and your team post more often. It learns everything about your profile and your target audience to provide you with personalized content ideas, as well as create LinkedIn content that sounds like you.

My motivation first started with “if people are going to use AI to write LinkedIn content, I want to help you do it the right way”. But now, it has evolved into “I can’t help everyone if I only do 1-on-1 work, so a product should help”.

This is how it works:

1) You create a voice for a LinkedIn profile (or company page)

We have this concept called “voices” where you give us a LinkedIn URL and we learn as much as possible about you.

• Who you are
• Where you work
• Who is your audience
• What should your content be about
• How you write (based on past content)

Then, we create personalized ideas to prompt you to share authentic insights only have. Here are some of the test ideas inkiro.ai generated for me:

When you click on one of them, we pre-fill the input field above with more detail about it so the end result is actually good. You can (and should) modify it to better suit what you want to write about.

2) You create authentic posts

While you can use the personalized ideas we create for you, the input field is available to receive any kind of text you want to give it:

• Unstructured notes you have about an idea
• Notes about a podcast you listened to
• Transcripts from calls
• Blog posts
• etc

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The goal is that you can dump a rough input (e.g. an entire call transcript) and we’ll turn it into a beautiful post that sounds like it was written by you.

3) You create other voices to write LinkedIn content for

If you’re a ghostwriter like me or work in a marketing/sales team, multiple voices are very handy to create LinkedIn content for multiple people as well as company pages.

Some of the use cases we’ve seen people using inkiro.ai for are:

• Ghostwriting agencies: writers having to adapt to different voices while writing for multiple people with completely different contexts.
• Marketing teams: marketers are responsible for pushing the team to post more about a company’s latest announcement, upcoming event, etc. With inkiro.ai, now they can easily provide everyone with a personalized and authentic version of the post they will comfortable sharing on LinkedIn.
• Sales teams: sales people (specially in B2B) have long realized how powerful they can personal brand can be to generate leads and close deals. The best I’ve seen (e.g. lemlist’s team) have coordinated efforts to post on LinkedIn in order to grow each person’s brand but also the company’s footprint as a whole.

Closing thoughts and what’s next

We have been receiving extremely positive feedback about the product and are very excited to keep improving it to be the best LinkedIn content tool you’ll ever need.

You can try the product for free, and if you have any feedback, please reply to this email or DM me on LinkedIn.

Thanks for reading,

Francisco ✌️